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JLR "SMALL IS LUXURY": DEFENDER GTX PROJECT READY TO PREVIEW
JLR PROJECT - "SMALL IS LUXURY" BRIEF
JLR set the brief "Small is Luxury," asking for a <3.5m long vehicle embodying the values of Jaguar, Defender, Range Rover or Discovery.
The vehicle must be suitable for a price point around £80-100k (USD $105-135k).
This project was set by and completed alongside JLR Designers.
TERRAIN PACKAGE
Topographic pattern inspired by the peaks and troughs of the British Lake District.
LIQUID BEAM OLED
Bright, colourable high beams illuminate your path like daylight.
UNBREAKABLE
Durable and visually clean checkerplate panels placed strategically on touchpoints.
GO ANYWHERE
An off-road sports car built to handle any terrain. The GTX is with you every step of the way, from your adventures and weekends away, to the busy city life you yearn to escape from.
DEFENDER YOUR WAY
The smaller footprint of the GTX in the lineup provides a more personal Defender experience. Modular parts on the rear arch allow for different use cases. From holding cargo to carrying bikes and surfboards, the GTX is flexible around your way of life.
EFFORTLESS CAPABILITY
Any terrain, any weather, any climate. The GTX can handle any situation with ease.
Beach getaway, achieved with ease. Arctic expedition, count it done. Defender GTX is there for whatever life throws at you, and some more.
GALLERY
DEVELOPMENT
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